Pass-Exams
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An image representing the CMFAS Master Challenge

Pass-Exams: An Investment Proposal

Gwendalynn Lim

gwen@evecount.com

WHATSAPP (SG): +65 86081377

WHATSAPP (CA): +1 437 332 5351

A New Standard for Privacy

We are a machine learning company that has created a new, ultra-secure standard for privacy as an alternative to PII. Our EdTech application engine transforms any content into an interactive experience, generating powerful, privacy-safe data assets that allow for long-term user support without ever storing personal identity.

We are a machine learning company that has created a new, ultra-secure standard for privacy as an alternative to PII. Our EdTech application engine transforms any content into an interactive experience, generating powerful, privacy-safe data assets that allow for long-term user support without ever storing personal identity. This is the future of digital security.

The Challenge: The Untapped Value of Content

The $7 Trillion global education and corporate training market is saturated with passive content (PDFs, videos) that leads to fragile knowledge and low ROI. Organizations lack the tools to transform their proprietary content into scalable, interactive learning experiences that build measurable capability.

The challenge we solve is universal. The $7 trillion education and training market is filled with static, passive content. This leads to fragile knowledge and a poor return on investment. Organizations have valuable content, but they lack the tools to turn it into an effective, interactive experience that actually builds skill.

Our Ideal Client Profile (ICP)

The Vision: Our Ideal Client is an elite institution with a unique, world-class body of proprietary knowledge. We empower them to transform their content not just into a learning tool, but into a unique AI that 'thinks' according to their specific institutional algorithm—creating a private, invaluable data asset.

The Technology: We are a machine learning company that has developed a novel method for emulating complex human reasoning by modeling it as a non-linear system. Our proprietary process transforms an organization's expert content into a unique "institutional algorithm," creating a powerful, privacy-safe alternative to PII that captures how their best minds think.

Our Ideal Client is an institution like Princeton, Oxford, or the University of Delhi. They possess a unique, world-class body of knowledge and a distinct way of thinking. Our platform allows them to create a proprietary AI that learns from their content and 'thinks' like their graduates, turning their curriculum into an intelligent, scalable data asset that serves as an alternative to PII.

Our Solution: An Application Learning Engine

We provide a white-label AI platform that transforms any organization's proprietary content into a scalable, interactive learning application. This platform is a case study in accumulating high-quality data assets—a key differentiator for machine learning.

Our solution is an 'Application Learning Engine.' We are a B2B SaaS company providing a white-label AI platform that transforms our partners' static content into a fully interactive, custom-branded learning application. This platform is a live case study: by using it, our partners aren't just teaching; they are building a valuable, proprietary data asset. Every interaction generates the high-quality, structured data that is essential for training next-generation AI models.

The Technology: Proprietary by Process

Our system has a critical safety feature: it cannot "think" without resources. It can only generate content from the source material a partner provides, making it a safe, predictable, and legally-defensible engine where each partner builds their own data asset.

Our core technology is proprietary by its process. We've built an AI with a fundamental constraint: it cannot 'think' without being given resources. It only generates questions and exercises based on the curated source material a partner provides. This makes the engine incredibly safe—it cannot 'hallucinate' facts—and creates a clean legal framework for IP ownership. Our partners own their content; we provide the engine that brings it to life. Each partner is creating their own data asset.

The Empirical Learning Engine

Our ML pipeline analyzes learning patterns—not student identities—to generate a powerful, privacy-safe alternative to PII-based performance metrics.

This leads to our core data innovation: The Empirical Learning Engine. The system tracks anonymized learning patterns—like hesitation time or translation use—to understand how a cohort is struggling, not who is struggling. This creates a privacy-compliant alternative to PII-based metrics, providing invaluable insights. While our first application is education, this engine has broad horizontal applicability:

  • Corporate Compliance: Verifying employee understanding of critical policies.
  • Healthcare: Ensuring patient comprehension of treatment plans.
  • Market Research: Gauging true consumer understanding of product features.

From Standardized Test to Personalized Mastery

A teacher uploads one exam. After 50 students take it, our engine generates 50 unique follow-up exams, each one tailored to an individual student's specific knowledge gaps, enabling targeted intervention at scale.

Here is our engine in action. A teacher can upload a single, standardized exam. After 50 students complete it, our system doesn't just return 50 grades. It analyzes each student's performance and automatically generates 50 new, unique practice exams for the next learning cycle. Each exam is personalized, focusing on the specific concepts that individual student struggled with. This allows educators to move beyond one-size-fits-all teaching and provide targeted, automated intervention at scale.

From Learning Data to Valuable Asset

Every interaction on the platform generates structured, high-quality data on learning patterns. This corpus becomes a valuable, proprietary asset for the institution, perfect for training future, more advanced AI models.

This data generation creates a powerful flywheel effect. Our partners aren't just licensing software; they're building a long-term, strategic asset. Every quiz taken and every question answered enriches their own proprietary dataset. This high-quality, structured learning data is the ideal fuel for a new generation of AI models, turning a simple content library into an appreciating data asset that compounds in value over time.

Our Moat: The Privacy-First Intelligence Pipeline

Our moat is the machine learning pipeline itself. It creates a powerful, privacy-safe alternative to PII that allows for long-term student support without ever storing personal identity, making our data model uniquely defensible and scalable.

This brings us to our primary competitive advantage. Our moat is not a single feature; it's the machine learning pipeline itself. By focusing on anonymized learning patterns, we can track a student's conceptual understanding throughout their entire educational journey—from primary school to professional certification—without ever needing to know who they are. In a world of increasing data privacy regulation, this is a defensible long-term strategy that is incredibly difficult for competitors who rely on PII to replicate.

The Business Model: B2B SaaS

We are a white-label SaaS platform. Our revenue comes from annual license fees from institutional partners who use our engine to power their own branded learning applications.

Our business model is a classic, high-margin B2B SaaS play. We license our white-label platform to institutional partners—corporations, certification bodies, and universities—for an annual fee. They get a custom-branded, AI-powered application without the multi-million dollar cost of building an in-house ML team. We provide the scalable solution to a universal business need: making their proprietary content effective.

A New Investment Model for Education

Our platform enables institutions to scale their impact and build valuable data assets, effectively creating a new investment model for education.

Our platform also unlocks a new investment model for our partners. By transforming their static curriculum into a dynamic data asset, we enable them to scale their educational impact exponentially. Institutions are no longer just teaching—they're building a proprietary 'data lake' of learning patterns, a strategic asset that fuels continuous improvement and future innovation.

Traction & Go-to-Market Strategy

Our CMFAS exam prep tool has demonstrated clear user engagement, proving demand even in a niche market. The payment infrastructure is built, tested, and ready for immediate monetization. Our primary GTM is a zero-risk B2B research pilot to acquire enterprise clients.

Our go-to-market is de-risked and two-pronged. Our direct-to-consumer CMFAS exam prep tool serves as live validation of the core engine. The organic user engagement in this hyper-specific niche, amplified by our powerful multilingual and adaptive AI, proves there is a real, unmet need for better learning tools. This success is the foundation for our primary GTM: a zero-risk B2B research pilot that gives innovative institutions a full-featured tool and gives us a direct path to securing large-scale enterprise contracts.

Frequently Asked Questions

We've compiled answers to common questions about our business model, technology, and partnership opportunities on our FAQ page.

Before we move to our final slide, I want to address some common questions. We've created a comprehensive FAQ page on our website that covers details on our technology, security, and business model. I encourage you to review it, and I'm happy to answer any further questions you may have.

A photo of the founder, Gwen.

Join Our Journey

I come from a long line of educators. My great-grandmother was the first local female principal in Singapore, and the first principal of Haig Girls' School. This company is my way of honoring that legacy—using technology to build the next generation of teaching tools. I built this platform because it's the tool I wish I had.

Let's build the future of lifelong learning, together.

Gwendalynn Lim

gwen@evecount.com

WHATSAPP (SG): +65 86081377

WHATSAPP (CA): +1 437 332 5351

Ask me about our business model!